Marina Makeewa
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Design process redesign

Lead time −40%, review from 2 weeks to 2–3 days, 92% process coverage.

Role
Lead of Design Expertise
Period
2024 — 2025
Company
Gazprombank

TODAY 2026

Today I'd do it this way

Reorganizing a design process across 15 teams took me 9 months in 2024. Today I'd solve it differently: the `process-audit` skill maps a team's as-is process in a day, returns a diff against target state, and outputs a transition plan as a list of concrete skills to write or wire up.

Then9 months
Now6 weeks
Skill I'm writing for this

process-audit

Coming soon

8-axis audit of a team's design process with diff to target state.

Capabilities
  • Survey for designers and PMs: where pain lives, where hand-off breaks
  • Auto-generated as-is diagram and comparison against the target
  • Migration plan as a 6-week backlog

ARCHIVE 2024

How it was done then

Summary

Full version available in Russian. Read in Russian →

Reorganized the design process for 15 product teams and ~20 distributed teams. Introduced design verticals with embedded lead designers (review by people already inside the task), unified tracking in Jira, and paired QA-designer work on bug burn-down.

Lead time dropped 40%, review from 2 weeks to 2–3 days, process coverage 92%, design-bug fixes within sprint up 70%. Process moved from firefighting to a predictable cycle where design is a partner to product and engineering.

What I'd do differently today

I'd insert an AI design-review skill as a first layer — before the human one. The skill checks design system compliance, basic a11y, hierarchy, and grid alignment in minutes. Lead designers then spend their time only on the meaningful part: business logic, UX trade-offs, product decisions.