Marina Makeewa

Designer who thinks in code

Lead Product Designer, AI-native

14 years in banks. 8 months freelancing with startups, redesigning design processes around AI agents. The cases below worked in their time. In 2026, half of them don't need to be done anymore — skills and agents do that work. I build both.

What's included

Eight cases from banks, lab of AI-native experiments, and notes on design processes.

Works with
  • Figma
  • Claude Design
  • Claude Code
  • Notion
  • GitHub
  • Jira
  • n8n
  • Supabase
  • Vercel
01

Now

The main question I'm solving: how to port enterprise-scale design processes to teams without 20 designers, a Figma Org license, or a year for rollout. Answer: skills + design-tokens-as-contract + AI agents for review. In parallel, writing and publishing my own skills.

Updated · 2026-05-12
02

Selected work

Each of these cases worked in its time and shipped real metrics. In 2026 half of them are obsolete not by outcome, but by method: three months of team work now collapses into one skill written in a single evening. Under each case — the skills I'm writing today.

03

Lab

04

Skills

design-review

In progress

A skill that design-reviews my own work. Catches the top-5 mistakes I keep making, based on my last 30 reviews.

$ npx skills add mmkeewa/design-review
Publishing in December
05

About

I turn user experience into measurable business growth. I build and grow design teams, design processes, and communication at the intersection of design, product, and business.

Designing since 2011. From brand design through UX/UI and product design to leading design groups and centers of expertise. Currently working with startup teams: porting enterprise-scale processes to small teams through skills and AI agents.

Experience

  • 2024 — 2025Lead of Design ExpertiseГазпромбанк / Gazprombank
  • 2023 — 2024Lead Product DesignerВТБ × Иннотех — Code Platform
  • 2020 — 2023Lead Product DesignerВТБ — B2B Deposits
  • 2018 — 2020Senior Designer UX/UIFreedom Finance Technologies

Education

  • 2024Product Design LeadBritish Higher School of Design
  • 2023Art DirectionBritish Higher School of Design
  • 2021Service DesignSkillbox
  • 2018UX/UI DesignCalArts
  • 2011, 2012IT in design + AdvertisingMoscow State University of Printing Arts

Competencies

  • Product design (UX/UI/Product)
  • UX research
  • Design systems & UI infrastructure
  • Design strategy & storytelling
  • Team leadership & growth
  • Process design
06

Contact