Marina Makeewa
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Targeted hiring & growth

Hiring for product fit. Higher retention, lower internal churn.

Role
Lead of Design Expertise
Period
2024 — 2025
Company
Gazprombank

TODAY 2026

Today I'd do it this way

Targeted hiring for product fit is the core idea of the old case. Today the `designer-screening` skill takes a candidate's portfolio and the role description, and returns not "good / bad" but a match score on 6 axes: product maturity, systems thinking, cultural fit. I don't hire blindly on this score — but it saves hours of screening up front.

Then2 weeks to screen 30 portfolios
Now2 hours
Skill I'm writing for this

designer-screening

Coming soon

Match score for a candidate's portfolio against a role on 6 axes.

Capabilities
  • Case-depth analysis: process work vs polished mockups
  • Metrics extraction and clarity of writing assessment
  • Cultural-fit signal: tone, format, what the person chose to show

ARCHIVE 2024

How it was done then

Summary

Full version available in Russian. Read in Russian →

Hiring was chaotic — no needs assessment, frequent misfits, internal churn between teams. I documented the new process in BPMN, aligned stakeholders, and presented to all teams.

The shift was from "hire a designer" to targeted hiring for product and team culture: vacancy descriptions written around the product's actual roadmap, attention to personality fit alongside hard skills, briefs that fully describe the team and role, a test task grounded in real product context, mandatory feedback to every candidate.

Hiring became a tool for team quality, not a way to close openings.