Marina Makeewa
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SuperApp strategy

Partner ecosystem UX framework — one process for onboarding and standardisation.

Role
Lead Product Designer
Period
2023 — 2024
Company
B2C bank

TODAY 2026

Today I'd do it this way

Plugging in partner services via SSO + widgets is still the right architecture. But designing each new partner can collapse into a single skill: input is the partner's tech docs and current UX, output is the flow, widget variants with status models, and a mapping of the partner's design onto our design system via token sync.

Then6 weeks per partner
Now1 week
Skill I'm writing for this

partner-integration-ux

Coming soon

Full design + business pipeline for a new partner integration.

Capabilities
  • Takes partner API and their current UX (in their own design) as input
  • Maps the partner's design onto our design system via token sync
  • Generates widget variants and their status models

ARCHIVE 2023

How it was done then

Summary

Full version available in Russian. Read in Russian →

Designed the strategy for letting third-party partners into our app. After workshops with architects and analysis of pilot partners, I chose an architecture: widgets in our UI, WebView for partner flows, SSO for auth, partner API powering the scenario inside our UI.

Built the supporting infrastructure: design system for partner widgets, a commercial proposal package, and a step-by-step guide for designers integrating any new partner. Result: a scalable integration mechanism that became the standard for onboarding new partners.